The Quantified Communications blog.

  • Feb 09, 2016

    Is Clinton starting to speak more like Sanders?

    As the remaining presidential hopefuls geared up for today's New Hampshire primary, Hillary Clinton seemed to be taking a page out of Bernie Sanders’ book, fueling her arguments to voters with the populist rhetoric her opponent has traditionally delivered.

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  • Jan 28, 2016

    Influencing investor sentiment: Do companies communicate differently whether they meet or miss earnings?

    Congratulations! Your company beat the consensus estimates this quarter. Should your executive team exude confidence when delivering results on the earnings call? Or perhaps you didn’t perform as well as expected, missing estimates instead. How far will confidence get you in increasing investor sentiment when results fall short? Can you salvage the miss by showing optimism about the future?

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  • Jan 20, 2016

    Cloudy admissions: Quantifying Volkswagen’s crisis communications

    When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”

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  • Jan 13, 2016

    In eight national addresses, the story of a historic presidency

    This post was originally published on Bloomberg Politics on January 13, 2016.

    Seven years ago, newly elected President Barack Obama addressed lawmakers in the shadow of a devastating economic crisis but buoyed by the promise of change he'd campaigned on. On Tuesday night, Obama returned to the same podium for his final State of the Union address, with an economy in much better shape but other worries clouding the horizon. He reprised that same “change” theme as his presidential swan song.

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  • Dec 17, 2015

    Analytics say: Head-to-head with Rubio, Cruz’s language fails to build trust

    Last weekend’s political polls unveiled a surprise adjustment to GOP candidates’ standings: Ted Cruz’s favor among Republican voters has skyrocketed. CNN’s poll lists him in second place, with 22% support just short of Trump’s 27%. But he’s taken the lead in Iowa, with the Des Moines Register reporting Cruz is the favorite among 31% of voters, ten points ahead of Trump. Either way, the Texas senator has replaced Carson as Trump’s primary opposition, at least for now.

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  • Dec 10, 2015

    Deconstructing Carson's nose dive

    According to the December 2015 CNN/ORC Poll, Ben Carson has dropped a hefty eight points since the mid-October poll, and there are plenty of theories out there for the downturn in his polling numbers. One theory is that the drop is due to questions about the accuracy of his biography (Politico). Others have suggested that the renewed energy in Ted Cruz’s campaign and his recent endorsement by Iowa Rep. Steve King likely cut into Carson’s numbers (CNN). And even Carson himself has an explanation for the drop—public perceptions that he has little to no foreign policy experience (ABC News).

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  • Nov 23, 2015

    How CTOs and CIOs can support corporate communications with data-driven analytics

    This post was originally published on CIO Story in November 2015.

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  • Nov 06, 2015

    Trust us – We're the government

    A comparison of crisis communications in corporate America vs. the U.S. government

    Hours after posting our crisis communications analysis on Theranos, I received a letter from the United States Office of Personnel Management (OPM) indicating I was one of 21.5M people whose personal information was lost in a security breach.

    There were many other companies who experienced a data breach in 2015 – some even bigger in scale (Anthem lost 80M patient and employee records), yet none generated the same level of backlash that the U.S. government has received.

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  • Nov 02, 2015

    Want investors to fall in love with your CFO?

    Fortune recently noted that investors and analysts alike have praised Alphabet’s CFO, Ruth Porat, for her performance on the newly formed holding company’s first earnings call.

    What about her style made her performance so notable? And what traits could other CFOs use to help them have even better discussions with their investors and analysts?

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  • Oct 30, 2015

    GOP Debate by the numbers: no clear winner as issues take center stage

    With 60 percent more policy-driven language, Republicans find their voice on the issues (and against the media)

    After September’s marathon debate melee, the ten top GOP candidates jumped back into the ring last night for a rematch.

    We used our language analytics platform to look at the content of the debate and found that, at long last, the Republicans came ready to focus on the issues, using 60 percent more policy-driven language than in the last debate.

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