Quantified Communications



Quantified Communications applies data science to communications.

Our proprietary Enterprise Language ManagementTM and Professional Communication AnalyticsTM platforms use predictive analytics to help improve messaging, delivery, consistency and communications effectiveness.

We have the largest database of human communications in the world, and we strive to transform organizations with actionable recommendations that have measurable results.

Quantified Communications is a private company founded in 2011, headquartered in Austin, Texas, with funding from Rockway Partners.


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Founder and CEO

Noah Zandan

Leads Quantified Communications. Formerly on Wall Street and in Private Equity, Northwestern University’s Kellogg School of Management MBA, Economics degree from Dartmouth

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Director of Client Solutions

Jeff Helfgott

Directs our client services and products. Formerly at McKinsey & Company, USAA, and combat leader in US Army, Northwestern University’s Kellogg School of Management MBA

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Director of Feedback

Briar Goldberg

Leads our feedback at Quantified Communications. Former public communications and speaking consultant with Stanford University’s Continuing Education Program, Kellogg School of Management and various other clients in the public and non-profit sector

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VP of Engineering

Tom Aydelotte

Leads our technology development at Quantified Communications. 20 years of experience building enterprise analytics software, previously Director of Software Engineering at GXS (now OpenText) and Director of Product Development at BetweenMarkets

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Designer and UX Developer

Matt Modrowski

Supports the technology, web, user experience and design efforts at Quantified Communications. Experience in web design and development at Red Rover and Ithaca College.

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Client Services

Jen Caven

Performs client services, communications coaching, and product development at Quantified Communications. Formerly in strategic corporate communications for the CEO at Dell, data analytics and consulting at McKinsey & Company, and helped launched Disney Interactive. MBA from the University of Texas, Austin and BS in Engineering from Stanford University.

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Chief Data Scientist

Peter Zandan, Ph.D.

Manages our data analytics at Quantified Communications. Vice Chairman of Hill & Knowlton Global Communications Firm. Founder and CEO of Intelliquest, a publicly traded information firm. Founder and CEO of Zilliant. Ph.D. in Evaluation Research, MBA from University of Texas, Austin

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Chief Linguist

Steve Murray, Ph.D.

Directs our language analytics efforts at Quantified Communications. Professor at University of San Diego, Ph.D. in Industrial and Systems Engineering and Design

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Chief Editor

Carol Flake Chapman, Ph.D.

Directs our editing and writing efforts at Quantified Communications. A founding editor of Vanity Fair, written for the New York Times and the New Yorker.

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Research Analyst

Carrie Goldberger

Performs client services, research, data journalism, and product development at Quantified Communications. International business degree from University of New Mexico.

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Data Analyst

Ryan Kelly

Performs data analytics, data journalism, and client services at Quantified Communications. Studied economics and computer science at University of New Mexico.

Advisory Board

Kelly Stoetzel


Kelly Stoetzel

Since 2004, Kelly has directed the TED experience, including oversight and selection of all speakers. Kelly also runs TEDActive at TED Conferences. TED is the premiere global set of conferences, devoted to “ideas worth spreading” in the fields of technology, entertainment, and design

Andy Blackburn


Andy Blackburn

Andy is the Vice President of Strategic Marketing at Cisco Systems. Previously, Managing Director for 18 years at BCG’s San Francisco office, Product Manager at Apple, Stanford MBA, and Princeton Engineering MS

Davis Masten


Davis Masten

Davis is the Chairman of Quantified Self Labs, a Distinguished Scholar at MediaX at Stanford, and Co-chair of the President’s Circle of the National Academies in Washington DC. Davis previously co-led Cheskin, a design and research firm, for 30 years.

Mark McKinnon


Mark McKinnon

Mark served as the Chief Strategy and Media Advisor to a former United States President and scores of political campaigns, corporations, and non-profits across the world. A frequent guest on National TV News Shows, Mark was previously on the faculty at Harvard Kennedy School and the Vice Chairman of Public Strategies.

Cassandra Carr


Cassandra Carr

Cassandra has over 20 years of senior executive management experience in human resources, external affairs, and finance at AT&T (formerly SBC). She was previously the Vice Chair of Talent at Hill & Knowlton Global Communications Firm, and serves on multiple public and non-profit boards.

Erik Huddleston


Erik Huddleston

Erik is the Chief Technology Officer and EVP of Product at Sprinklr./Dachis Group. Erik has 20 years of strategic technology development experience, previously as CTO of Inovis, Founder and CTO of BetweenMarkets, architected analytics products at eCustomers and SMART Technologies.

James Pennebaker PhD


James Pennebaker Ph.D.

Jamie is an internationally recognized social psychologist, the Chair of Psychology Department at the University of Texas at Austin, the author of 10 books including The Secret Life of Pronouns, and ranks among the most cited researchers in psychology and the social sciences. Jamie’s most recent research focuses on how language reflects social and personality processes.


We’re always looking for bright, innovative people who want to revolutionize the science and analytics of communication. We welcome the chance to discuss career opportunities with you. Please send your resume and a cover letter in MS Word or PDF format to info@quantifiedcommunications.com

Current Positions:

Quantified Communications, Inc. is an Equal Opportunity Employer. Quantified Communications, Inc. does not discriminate against any employee or applicant on the basis of age, gender, sexual orientation, race, religion, national origin, ethnicity, veteran status, the presence of any disability, or other legally protected status.


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The look of a leader 

Quantified Communications, a Texas-based company, asked people to evaluate speeches delivered by 120 executives. They found that voice quality accounted for 23% of listeners’ evaluations and the content of the speech only accounted for 11%. Academics from the business schools of the University of California, San Diego and Duke University listened to 792 male CEOs giving presentations to investors and found that those with the deepest voices earned $187,000 a year more than the average. Read More

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How to Overcome Shyness 

Recent data analysis by Quantified Impressions, a communication-analytics company based in Austin, Texas, suggests that in order to forge an emotional and meaningful connection before or during a conversation, you need to engage in eye contact for 60 to 70 % of the interaction. What’s more, eye contact increases a person’s likelihood of participating in a conversation, according to a 2002 study at Queen’s University, in Ontario, Canada. “If three people sit down for coffee and one person isn’t being looked at, that person is less likely to talk,” says Briar Goldberg, the director of feedback at Quantified Impressions. Read More


Why Likability Matters More at Work 

Listeners tend to like speakers who seem trustworthy and authentic, who tell an engaging or persuasive story and who seem to have things in common with them, says Noah Zandan, president of Quantified Impressions in Austin, Texas, a provider of communications analytics. On video, these qualities can be hard to convey. Read More

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8 Power Poses That Will Make You More Successful At Work

Your shoulder posture in this position is pivotal in shaping how observers interpret the folded arms, according to Noah Zandan, president of communications-analytics company Quantified Impressions. If the shoulders are rolled forward, others will interpret the arms as a sign of weakness, sending the message that you’re scared. But if you roll those shoulders back and hold your head high, the crossed arms become a signal of confidence. Read More


What’s in a word? Company grades Yellen, FED chiefs communication skills

Quantified Impressions, an Austin, Texas, communications-analytics firm, took a different tack. They measured the Fed’s incoming chairwoman’s skills against her predecessors – Ben Bernanke, Alan Greenspan and Paul Volcker – in three categories that matter a lot to audiences: clarity, credibility and confidence. Read More


Getting Attention and Respect, From a Chair

Separating a handicap from self-image can be a challenge for many people with disabilities. But many tools for conveying an image of confidence and authority are still within your reach, says Noah Zandan, president of Quantified Impressions, an Austin, Texas, communications-analytics company. Read More


What’s a True ‘Power Pose’?

Noah Zandan, president of Quantified Impressions, an Austin, Texas, communications-analytics company, says the posture of the shoulders shapes how observers interpret other nonverbal signals. Read More


How Technology is Killing Eye Contact

According to Quantified Impressions, a Texas-based communications analytics company, an adult makes eye contact between 30 and 60 percent of the time in a typical conversation, but emotional connection is built when eye contact is made during 60-70 percent of the conversation. In other words, the less eye contact, the less of a connection is made. Read More


The Best Commencement Speakers Are…

What makes a great speech? Persuasion.
This is what the experts at Quantified Impressions, a firm that analyzes communications skills, report is most critical to connect with a crowd–when the crowd is college grads, at least. Read More


Is the Boss Looking at You? You’d Better Hope So

How do people gauge their career progress: Praise from the boss? Landing a promotion? Scoring an office with a window?
Another important leading indicator is often missed – the amount of eye contact received from co-workers and supervisors. If the boss looks at you longer than at your co-workers during conversations or meetings, it may be a sign your star is rising. Read More

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Smartphone users Looking Down on Eye Contact

How long can you maintain eye contact? Five seconds? Six? Ten? If you have a smartphone in your hand, probably not very long.” It’s a sign of engagement when someone maintains eye contact with you,” Noah Zandan, founder and president of Quantified Impressions, told MSN. “So when you do not keep eye contact with someone you’re showing that you’re not engaged in the conversation.” Read More


Just Look Me in the Eye Already

Adults make eye contact between 30% and 60% of the time in an average conversation, says the communications-analytics company Quantified Impressions. But the Austin, Texas, company says people should be making eye contact 60% to 70% of the time to create a sense of emotional connection, according to its analysis of 3,000 people speaking to individuals and groups. Read More

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Does Voice Quality Correlate with Strong Business Leadership?

Past studies show that a deep male voice is perceived as sounding like a business leader, says Briar Goldberg of Quantified Impressions, an Austin, Tx. firm that analyzes vocal qualities. Read More


The Sound of Your Voice Speaks Volumes

Recent research has shown that powerful men, including chief executives and politicians, tend to have voices that are deeper than average. Powerful women, however, apparently assert themselves in different ways. Read More


How Does a Successful CEO Sound?

How do you project success? For men, new research suggests it may help to have a nice, deep bass. Professors from Duke University’s Fuqua School of Business and University of California, San Diego’s Rady School of Management studied… Read More


Is This How You Really Talk?

It is hard to hear the sound of your own voice. But that sound may affect other people’s impressions of you even more than what you say. Read More

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Self-Tracking Apps To Help You ‘Quantify’ Yourself

Technology has made it easier than ever to track your activity levels, your sleep cycles, how you spend your time, and more. The self-trackers who near-obsessively capture and analyze their own data are part of a growing “Quantified Self” movement. Read More

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Top 5 Best, Worst Ways to Say ‘I Love You’ on Valentine’s Day

There can be a lot of pressure to express your love in the perfect way on Valentine’s Day. Do you go with the generic, “I love you” along with some flowers? Do you prepare a deep, thought out speech before a big kiss? Read More

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The Presidential Debate Decoder

President Obama out-zingered Mitt Romney in their final presidential debate by 3 to 1, according to communications analysis firm Quantified Impressions. Read More

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Obama Has to Dumb It Down at Hofstra Debate

We know his energy was low in Denver. That he looked like he wanted to be anywhere else. That he looked churlish and peeved. And that he missed countless opportunities to raise issues or counter Mitt Romney’s assertions. Read More