From our CEO, Noah Zandan
We all know that communication is important, but it's always been considered more of an art than a science. My goal with Quantified Communications is to use the latest in science and data to help leaders, professionals and organizations dramatically improve the impression they make on audiences. It’s about shaping that intuitive understanding people have when they read our words, listen to us speak, or watch us on stage.
I started my career running quantitative analysis on Wall Street, where my job was to analyze companies, identifying areas of opportunity and risk. We had piles of data and it was up to me to crunch every number I could get my hands on so we could make billion dollar deals work. After a few years of wading through spreadsheets and sleeping under my desk, I started to notice that no matter how much analysis we did, the success of the deal depended on the one thing we couldn’t model:
If the leaders of the business could present well, the deal got done. The concept seemed pretty simple but, for this one critical variable, we didn’t have any data. I didn’t understand why, so I started studying. My team and I have sifted through hundreds of academic studies on how communication influences audiences; we’ve surveyed live audiences on why they trust certain speakers, or why they find some more engaging than others; and we’ve compiled a massive global database of written and spoken communication.
What I’ve learned is that we can apply science to the art of communication. And, by doing so — by measuring communication — we can uncover unprecedented insights into the way humans interact with the spoken and written word. After all, studies show that we’re only conscious of 5 percent to 20 percent of the signals we’re sending others — and yet, we spend up to 80 percent of our waking hours communicating in some form or fashion. Shouldn’t we make sure our messages are being heard?
Our team is made up of communication and data science experts who are eager to put their know-how to work defining the field of communication analytics. Because we're a small company doing groundbreaking work, there are always new challenges and opportunities for leadership, learning, and growth. Our dog-friendly, open office fosters a collaborative, high-energy envrionment. We value employee well-being and strive for a positive work-life balance, but we don't shy away from hard work. We're bulding a company and culture where people can do the best work of their lives.