We combine data science and human expertise to improve the way leaders communicate — in any setting.


From our CEO, Noah Zandan

We all know that communication is important, but it's always been considered more of an art than a science. My goal with Quantified Communications is to use the latest in science and data to help leaders, professionals and organizations dramatically improve the impression they make on audiences. It’s about shaping that intuitive understanding people have when they read our words, listen to us speak, or watch us on stage.


I started my career running quantitative analysis on Wall Street, where my job was to analyze companies, identifying areas of opportunity and risk. We had piles of data and it was up to me to crunch every number I could get my hands on so we could make billion dollar deals work. After a few years of wading through spreadsheets and sleeping under my desk, I started to notice that no matter how much analysis we did, the success of the deal depended on the one thing we couldn’t model:

The people.

If the leaders of the business could present well, the deal got done. The concept seemed pretty simple but, for this one critical variable, we didn’t have any data. I didn’t understand why, so I started studying. My team and I have sifted through hundreds of academic studies on how communication influences audiences; we’ve surveyed live audiences on why they trust certain speakers, or why they find some more engaging than others; and we’ve compiled a massive global database of written and spoken communication.


What I’ve learned is that we can apply science to the art of communication. And, by doing so — by measuring communication — we can uncover unprecedented insights into the way humans interact with the spoken and written word. After all, studies show that we’re only conscious of 5 percent to 20 percent of the signals we’re sending others — and yet, we spend up to 80 percent of our waking hours communicating in some form or fashion. Shouldn’t we make sure our messages are being heard? 



Who we are. Our team is built of communications professionals, data scientists, coaches, and technologists who share a passion for helping people make their communication count.


Meet our executive team

Noah Zandan
Leads Quantified Communications. Formerly on Wall Street and in Private Equity, Northwestern University’s Kellogg School of Management MBA, Economics degree from Dartmouth.
Briar Goldberg
Leads our executive communications practice, feedback and coaching efforts at Quantified Communications. Former public communications and speaking consultant with Stanford University’s Continuing Education Program, Kellogg School of Management and various other clients in the public and non-profit sector.
Tom Aydelotte
Leads our technology development at Quantified Communications. 20 years of experience building enterprise analytics software, previously Director of Software Engineering at GXS (now OpenText) and Director of Product Development at BetweenMarkets.
Peter Zandan, Ph.D.
Manages our data analytics at Quantified Communications. Vice Chairman of Hill & Knowlton Global Communications Firm. Founder and CEO of Intelliquest, a publicly traded information firm. Founder and CEO of Zilliant. Ph.D. in Evaluation Research, MBA from University of Texas, Austin.
Maegan Stephens, Ph.D.
Performs analytics, feedback, and coaching at Quantified Communications. Ph.D. in Philosophy and Communications from the University of Texas at Austin, Masters in Communications Studies, BA in Speech Communication and Theatre.

Meet our board of advisors

Kelly Stoetzel
Since 2004, Kelly has directed the TED experience, including oversight and selection of all speakers. Kelly also runs TEDActive at TED Conferences. TED is the premiere global set of conferences, devoted to “ideas worth spreading” in the fields of technology, entertainment, and design.
Andy Blackburn
Andy is the Vice President of Strategic Marketing at Cisco Systems. Previously, Managing Director for 18 years at BCG’s San Francisco office, Product Manager at Apple, Stanford MBA, and Princeton Engineering MS.
Davis Masten
Davis is the Chairman of Quantified Self Labs, a Distinguished Scholar at MediaX at Stanford, and Co-chair of the President’s Circle of the National Academies in Washington DC. Davis previously co-led Cheskin, a design and research firm, for 30 years.
Mark McKinnon
Mark served as the Chief Strategy and Media Advisor to a former United States President and scores of political campaigns, corporations, and non-profits across the world. A frequent guest on National TV News Shows, Mark was previously on the faculty at Harvard Kennedy School and the Vice Chairman of Public Strategies.
Mark Leiter
Mark is the Chief Strategy Officer for Nielsen, Partner at Pereg Ventures, Executive Director of the Demand Institute. Previously 10 years in strategy consulting, primarily at McKinsey & Company. Research Fellow at Harvard Business School, Masters from Harvard, BA from SUNY Albany. 
Cassandra Carr
Cassandra has over 20 years of senior executive management experience in human resources, external affairs, and finance at AT&T (formerly SBC). She was previously the Vice Chair of Talent at Hill & Knowlton Global Communications Firm, and serves on multiple public and non-profit boards.
Erik Huddleston
Erik is the CEO of Trendkite. Erik has 20 years of strategic technology development experience, previously as CTO and EVP of Product at Sprinklr./Dachis Group, CTO of Inovis, and Founder and CTO of BetweenMarkets.
James Pennebaker, Ph.D.
Dr. Pennebaker is an internationally recognized social psychologist, the Chair of Psychology Department at the University of Texas at Austin, the author of 10 books including The Secret Life of Pronouns, and ranks among the most cited researchers in psychology and the social sciences. James' most recent research focuses on how language reflects social and personality processes.


Our team is made up of communication and data science experts who are eager to put their know-how to work defining the field of communication analytics. Because we're a small company doing groundbreaking work, there are always new challenges and opportunities for leadership, learning, and growth. Our dog-friendly, open office fosters a collaborative, high-energy environment. We value employee well-being and strive for a positive work-life balance, but we don't shy away from hard work. We're building a company and culture where people can do the best work of their lives.