When companies use data-savvy language in their written content, they boost their power of persuasion. In fact, when we optimized a sample of written corporate content for the use of data-savvy language and asked an audience to compare the before and after, 86 percent found the optimized content more insightful, and 58 percent found it more persuasive
- Fortune 50 CMO
- Fortune 10 CEO
- Management Professor, Top 20 Business School