A corporate communications team is in charge of crafting messages for a wide variety of audiences—from shareholders, to clients and customers, to potential new employees. And each audience requires a slightly different touch. Fortunately, content marketing is not just about SEO. Corporate communications teams can use this strategy to ensure their messaging is effective, consistent and best-in-class.
When we introduce people to our particular brand of content optimization, we find ourselves addressing similar questions and misconceptions over and over again
Content optimization can help your team ensure your company is communicating effectively with every audience, every time.