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Using Content Analysis to
enhance
your communications

 

 

In today's fast-moving business world, it's imperative that companies devise communications strategies that enable them to prepare effective financial, executive and corporate communications as efficiently as possible. While traditional methods for evaluating these communications have their merits, data-driven content analysis enables communications teams to evaluate and improve their messaging more rapidly and objectively than ever before.

 

 

How content analysis can improve your corporate communications

The potential of content to enhance corporate communications is huge, especially now that we can conduct these analyses on a large scale.

 

 

What is content analysis?

Content analysis aims to bring scientific credibility to the more subjective text analysis you might have practiced in your college literature classes and research papers.