Noah Zandan

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Best Practices for Leading Company Culture in a Digital World

Introducing Quantified’s new webinar series, supporting leaders as they navigate management in a transformed business environment.

Best Practices for Leading Company Culture in a Digital World
May 22, 1:00 p.m. CDT
Register here

The way we work, learn and interact with the world at large changed almost overnight with the COVID-19 pandemic. Suddenly, remote work transformed from a “nice to have” company perk to standard operating procedure for companies of every size, in just about every industry. And, even as the pandemic keeps us in a state of constant uncertainty and flux, we’ve learned some things about the pros and cons of remote work: Zoom fatigue is real, for example, and yet, workers of all ages have discovered they like working remotely — they’re more productive and more fulfilled than they’ve felt in the office.

We don’t know what the new normal will look like, or how long it will take to get there, but we can be certain there’s no going back to the way it was before. As we continue to battle the virus until a vaccine becomes available, asking every employee to come into the office five days a week will be impossible. And afterward, many organizations are likely to find full-time, in-office work is no longer best practices for efficiency, employee engagement, or the bottom line. That said, no matter the benefits of remote work, the reality is that it’s a new phenomenon for the majority of business leaders and employees, and as with anything new, it does present its challenges.

So, as we consider what's next, we must determine what the proper mix of remote work and in-person work looks like and acknowledge the impact this new normal has on our ability to lead, include and influence our teams. 

There’s the challenge of distance itself, making it more difficult to maintain transparency across projects and processes and isolating employees from their teammates, adding barriers to collaboration. Then there’s the challenge of juggling new, digital mediums of communication to keep the lines clear and open without overwhelming one another. Between phone, text, email, Slack, Zoom, and countless other channels, we’re communicating across more mediums than ever before. And while it’s important that we embrace the technology we have available to stay connected and operating, it’s easy to overdo it, pressuring teams to keep eyes on all channels at all times and further blurring the line between work and life. 

And then there’s the question of company culture. How can leaders maintain a sense of unity and a focus on the common goal when their teams are physically distanced from one another? How do you lead boldly from the front, when you’re stuck behind a screen? 

When all is said and done, we need to find a balanced approach to meeting our teams where they are and operating in a way that inspires, motivates and engages employees, effectively steering the businesses through the challenges and changes ahead.

It’s a daunting proposition, and Quantified wants to help. 

During this unprecedented time, we’re excited to bring together some of our favorite collaborators and some of the greatest thinkers on leadership and change to provide a free webinar series to help leaders navigate the path to a new normal.

We’re kicking off on May 22 with a webinar answering some of the most daunting questions about leading company culture in this new, fully digital world. 

Quantified CEO Noah Zandan has assembled a stellar panel consisting of a few of the most successful forward thinkers on culture. They’ll discuss how leadership is evolving in our new world with a focus on several key initiatives:

  • Building trust and confidence while communicating 100 percent remotely
  • Driving business forward and maintaining a strong culture during separation
  • Communicating effectively over video and other channels to be clear, consistent and authentic 
  • Creating inclusive cultures in times of disruption in a digital world
  • Leveraging a new set of blended communication styles that are better than we've ever had before 

It’s our hope that this webinar will inspire leaders to more confidently and effectively guide their organizations through this current period of fear and uncertainty, and into a business world that embraces digital innovations to transform company culture for the better.

Register to join us
Best Practices for Leading Company Culture in a Digital World
May 22, 1:00 p.m. CDT

Meet the Panelists

  • Mark McClain, CEO, SailPoint: As CEO and Founder of SailPoint (NYSE:SAIL), Mark brings almost 35 years of experience in technology with over 20 years as a founder and leader of innovative identity management companies. Mark drives the overall vision and strategy for SailPoint, underpinned by his commitment and passion for building top-performing teams, creating a collaborative and innovative work environment, and focusing continuously on the needs of customers. Prior to SailPoint, he co-founded Waveset Technologies, which was ultimately acquired by Sun Microsystems. Mark’s career also includes diverse experience in international sales and marketing with HP and IBM. Troubled by the false-front of today’s startup culture that attempts to sell ping-pong tables and a beer fridge as organizational culture, On a mission to change the way companies prioritize values and their people. Mark recently published his first book, Joy and Success at Work - Building Organizations That Don't Suck the Life Out of People.  
  • Ethan Burris, Ph.D., Director of Center for Leadership & Ethics, University of Texas at Austin: Dr. Ethan Burris is a Professor of Management and the Chevron Centennial Fellow at the McCombs School of Business at the University of Texas at Austin. He is also Director of the Center for Leadership and Ethics. He earned his Ph.D. in Management from Cornell University and has served as a Visiting Scholar at Google and Microsoft. He teaches and consults on topics relating to leadership, people analytics, talent insights, managing power and politics, building engagement in groups and teams, social enterprise, and His current research focuses on understanding “employee voice.” His research has appeared in several top management and psychology journals, and has been covered in major media outlets such as the Harvard Business Review, New York Times, Washington Post, Wall Street Journal, Bloomberg, and the Houston Chronicle.   
  • Heather Brunner, CEO and Chairwoman, WP Engine: As Chairwoman and CEO for WP Engine, Heather Brunner has steered the company to hyper-growth and global expansion with offices in Austin, San Antonio, San Francisco, London, Limerick and Brisbane serving 75,000 customers in 130 countries. A 27-year technology veteran, Heather helped create billions in value and drove customer success and business strategy for companies including Bazaarvoice, Coremetrics, Trilogy, Oracle and Accenture. She holds a bachelor’s degree in international economics from Trinity University. Heather received the EY Entrepreneur Of The Year 2017 Central Texas Award for Technology. She serves on the Board of Directors for Camden Property Trust (NYSE: CPT), Localeur LLC and the Entrepreneurs Foundation.

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