Sales Training and Coaching Is Due for an Upgrade
We all know now that AI is breaking into virtually every industry at lightning speed. Furthermore,
Generative AI – artificial intelligence that can generate text or other content based on human prompts – has the potential to be highly value additive to sales teams across all industries.
But when you think of AI for sales, you may imagine it helps with lead research and qualification, prospect and customer outreach or messaging personalization. It does, but AI has more to offer in the form of AI sales role play and coaching, areas that we know significantly impact sales performance.
Generative AI for Sales Resources
AI will most definitely continue to reshape sales coaching, providing an automated, personalized approach for sales leaders to better understand their reps and how to help them improve their sales performance. We’ve put together some helpful resources for you on AI for sales for more in-depth research.
7 Foundational Tips for Improving Sales Performance in 2023
What are customers wanting from your sales reps, and what can you do to ensure they deliver it? This blog walks you through what really matters and how you can use technology to improve sales performance across your organization.
A Guide to Generative AI for B2B Sales Emails
The sales technology space has changed drastically over recent years, and more tools, channels and platforms exist to reach buyers than ever before. This guide maps out areas of your sales workflows that stand the chance to be reimagined thanks to the advent of Generative AI.
The Rise of the AI Coaching System
One of the most appreciated features of an AI coaching system is its ability to upskill reps when and where they need it most. This recorded webinar will walk you through the difference between AI and augmented intelligence, how you can use it to measure rep skills, and how advanced conversational intelligence is creating a competitive advantage.
Case Study: AI Sales Coaching
How did one of the largest global pharmaceutical companies dramatically improve its win rate with AI sales coaching? This case study will help you understand how they used technology to connect rep behaviors to sales outcomes and the process they followed to implement it.
How Sales Training Is Going High-Tech
Sales managers are discovering that how a rep presents themselves and the brand is just essential as the products or services themselves. This acknowledgment has given rise to conversational intelligence tools that use AI to measure communication skills. And the most effective way to measure, benchmark and improve each rep's communication skills is through repeatable, realistic role play.
Role Playing 2.0
Role play in sales is nothing new. The problems are that role play doesn’t happen enough because it’s typically in person, and it is often too general — non-specific to what each rep needs to practice most when they need it most. McKinsey says, “Organizations need to update not just what they teach their sales reps but also how, by establishing tailored learning journeys.” So, how do organizations make role playing more regular, personalized and engaging?
AI-simulated role play takes traditional role playing to another level. It gives reps as many practice opportunities as they want with surprisingly realistic conversations that the technology then evaluates and presents unbiased feedback and personalized development tracks.
The best AI Sales Simulator should be much like a flight simulator for sellers, like a real Zoom call with a human. Instead, the rep has the sales conversation with a human-like AI avatar coach that is trained specifically on the company’s sales materials, call data, and even recorded call videos. Leveraging the latest in video AI and generative AI to make the call fully conversational, the avatar can ask and answer questions like a real customer. If there is anything the avatar cannot answer, it can be trained on that answer, getting smarter with every conversation.
How Does AI Measure and Improve Skills?
Building a Stronger Sales Organization One Rep at a Time
It’s been said that 80% of sales are made by 20% of sales reps. It begs the question of why the vast majority of reps are just average or underperforming. Since this statistic has been in circulation for decades, it is clear that traditional sales coaching strategies aren’t as effective as they could be. AI is a game changer, breathing life into the status quo. We’ve collected a few more resources to help you better understand how this technology works and its benefits.
Soft Communication Skills: How They Impact Conversations and Audience Perception
Soft skills are often the key differentiator between top performers and underperformers. This whitepaper will explain soft skills in more detail and how they improve customer interactions. Walk away with insights into how to build your team’s conversation skills for better outcomes.
The Definitive Guide to Virtual Sales Success
Not all calls are in person, so how do you train reps for virtual sales calls, where body language and other soft skills may not be as easy to communicate? This ebook will guide you through the process of finding the right skills development platform for live and virtual sales calls.
Spiking Revenue by Leveraging AI in Sales Enablement
Sales enablement leaders are always looking for innovative and effective ways to help their sales teams succeed. Learn the impact AI is having on sales enablement and how AI is helping organizations gain the soft skills they need to build stronger client relationships.