The Quantified Communications Blog

  • Sep 06, 2013

    User Review Analytics – Part 1: Are Positive or Negative User Reviews More Influential?

    Note: this is the first part of a two-part blog analyzing the language of user reviews.

    How important are user reviews? Do positive or negative reviews matter more? And which reviews are more influential – rants or raves?

    Web-savvy consumers are increasingly looking to ratings from fellow buyers and fellow travelers before making purchasing decisions, which gives businesses an incentive to try to influence the ratings. So we decided to put our communication analytics tools to work and analyze the persuasive language of reviews. What we found, surprisingly, is a significant difference in influence between positive and negative reviews.

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  • Jun 06, 2013

    The Emotional Language of D-Day

    Source Army.Mil

    On June 6th, 1944 (also known as D-Day), General Dwight D. Eisenhower gave a short, inspirational speech to soldiers before the Battle of Normandy. A full transcript and audio of the speech can be found here. In June of 1944, approximately 156,000 American, British, and Canadian forces landed on the coast of France’s Normandy region in one of the largest amphibious military assaults in history.

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  • Jun 04, 2013

    How Commencement Speakers Use the Power of Persuasion

    The honorable task of giving a commencement address is not an easy one. Speakers must tailor their words to the graduates, while considering that their audience extends to the parents, grandparents, younger siblings, teachers, and anyone else who might see the speech online. Ask around and you will learn that the majority of graduates do not remember who spoke during their graduation ceremony, let alone what their message was. Yet there are a few speeches that stand out and are remembered not just by the class they addressed. For example, excerpts from David Foster Wallace’s commencement speech to the 2005 class of Kenyon College were recently compiled into a short viral video, “This is Water”.

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  • May 08, 2013

    Quantified Storytelling

    Storytelling is often seen as an art; something subjective that taps into our emotions. However, as data analytics become more popular, it is becoming clear that even the art of storytelling can be quantified. According to a recent article from the New York Times, Vinny Bruzzese and a team of analysts offer the service of evaluating new movie scripts and comparing them to past scripts that have either become box office hits or have flopped. NarrativeScience from Northwestern University uses algorithms to extract key facts and insights from your data and presents those insights in an easy to follow narrative. At the 2013 MIT Sloan Sports Analytics Conference, ESPN put together a panel entitled “ESPN’s Use of Analytics in Storytelling” to discuss how anchors and writers are using data to tell better stories.

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  • Apr 17, 2013

    Neuroscience and Visual Aid Effectiveness

    Photo source: Edudemic

    Visual aids can be a great asset to any presentation: according to the U.S. Department of Labor, "three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation." However, visual aids must be used correctly in order to be effective.

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  • Mar 27, 2013

    The 5 Types of Influencers


    Effective leadership and communication today relies more than ever on influencing others — impacting their ideas, opinions, and actions. While influence has always been a valuable managerial skill, today's highly collaborative organizations make it essential. Research from the Harvard Business Review has found that there are five main influencing styles:

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  • Mar 04, 2013

    Unconscious Communications: Connecting with your Audience on a Neurological Level


    “The greater part of our intellectual activity goes on unconsciously and unfelt by us”

    - Friedrich Nietzsche (1882)

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  • Feb 18, 2013

    Are Deep-Voiced Males Perceived as More Competent? A Vocal Analysis of the Past Ten Presidents

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  • Feb 13, 2013

    Press Release: The Science of Valentine’s Day: The Five Best and Worst Ways to Say ‘I Love You’

    AUSTIN, February 12, 2013 – The most powerful Valentine’s Day vow of 2013 is: You’re my soul mate and the love of my life.”

    Valentine’s Day, on February 14th, is a day of communicating to your loved one just how much they mean to you. But what exactly should you say? What words will have the most impact?

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  • Feb 13, 2013

    State of the Union Analytics – Obama clearly focused on jobs

    Quantified Communications analysis of State of the Union


    Obama had a clear focus in last night’s State of the Union: jobs. Applying a quantified communications analysis of the key concepts from the address last night, Obama connected jobs with just about every other issue in his speech - from women to energy security to the deficit.

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