Feb 25, 2016BY Sarah Weber
Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores. At Quantified Communications, we use the term a little differently—more in the way an editor might discuss a manuscript. For us, content optimization refers to refining your communications—earnings calls, executive keynotes, website content—to ensure your message is specifically tailored to your core audience.
Feb 05, 2016
Are Investor Relations Teams More Transparent in Annual Communications than Quarterly Earnings Calls?BY Sarah Weber
The New York Times reported recently on Laurence Fink’s request that corporations shift their focus from quarterly earnings calls to more long term reporting. His rationale, in part, is that the frenzy of earnings season inhibits investor relation teams’ abilities to communicate transparently about both their current state of affairs and their long term goals and projections.
Jan 28, 2016
Influencing investor sentiment: Do companies communicate differently whether they meet or miss earnings?
Congratulations! Your company beat the consensus estimates this quarter. Should your investor relations team encourage executives to exude confidence when delivering results on the earnings call? Or perhaps you didn’t perform as well as expected, missing estimates instead. How far will confidence get you in increasing investor sentiment when results fall short? Can you salvage the miss by showing optimism about the future?
Nov 23, 2015BY Noah Zandan
This post was originally published on CIO Story in November 2015.
Nov 02, 2015BY Noah Zandan
Fortune recently noted that investors and analysts alike have praised Alphabet’s CFO, Ruth Porat, for her performance on the newly formed holding company’s first earnings call.
What about her style made her performance so notable? And what traits could other CFOs use to help them have even better discussions with their investors and analysts?