The Quantified Communications Blog

  • Feb 25, 2016

    3 myths about content optimization

    Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores. At Quantified Communications, we use the term a little differently—more in the way an editor might discuss a manuscript. For us, content optimization refers to refining your communications—earnings calls, executive keynotes, website content—to ensure your message is specifically tailored to your core audience.

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  • Feb 16, 2016

    How public speaking coaches use data analytics

    Public speaking—and communications in general—has long been considered an art. Starting in grade school, there’s a perception that you can be great at math and science or great at writing and speaking, but not both. So it’s not all that surprising that, when we tell people we approach communications coaching from a data analytics perspective, they tend to balk.

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  • Feb 16, 2016

    Choosing the right public speaking coach: 5 things to consider

    Everywhere we turn there’s another reminder that the standard for communications effectiveness by corporate leaders is at an all-time high. Each of these reminders is a nudge to communications teams to seek professional help from a public speaking coach.

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  • Jan 20, 2016

    Cloudy admissions: Analyzing Volkswagen’s crisis communications

    When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”

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  • Jan 13, 2016

    In eight national addresses, the story of a historic presidency

    This post was originally published on Bloomberg Politics on January 13, 2016.

    Seven years ago, newly elected President Barack Obama addressed lawmakers in the shadow of a devastating economic crisis but buoyed by the promise of change he'd campaigned on. On Tuesday night, Obama returned to the same podium for his final State of the Union address, with an economy in much better shape but other worries clouding the horizon. He reprised that same “change” theme as his presidential swan song.

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