The Quantified Communications Blog

  • Mar 31, 2020

    How Great Companies Communicate Earnings During a Crisis

    There’s no denying the economic fallout of the COVID-19 crisis. With the stock market plummeting at a record pace, events being cancelled across the globe, and small and large businesses shutting their doors for the foreseeable future, unfortunately, it’s a good bet that financial reports for Q1 and Q2—at least—will be concerning for many companies.

    While the silver lining is that everyone’s in the same boat and there won’t be any mystery as to why companies have missed estimates this time, leaders will still need to communicate the company’s financial position in a way that encourages investors to stick with them.

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  • Mar 16, 2020

    In the Midst of COVID-19 Uncertainty, Trusted Leadership Is Critical

    by Melanie Meador & Noah Zandan

    The novel coronavirus (aka COVID-19) continues to spread at an alarming pace, shutting down small businesses, moving classrooms and offices online, and (somewhat inexplicably) sending toilet paper flying off grocery shelves. But conflicting information, misinformation, and uncertainty are spreading as fast as the virus itself, stirring up anxiety and outright panic on one hand and fostering equally dangerous apathy on the other.

    What we need during this time (aside from the rapid development of a vaccine) is effective leadership in both government and business. We need leaders to communicate in a way that inspires confidence and unifies communities.

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  • Feb 08, 2017

    Communicating from the Hot Seat: Responding to Public Criticism & Tough Questions

    Since his election, Donald Trump has singled out several U.S. companies for criticism. Considering the immediate effect of his condemnations on those companies’ stock prices, we turned to executive communication expert Briar Goldberg for insights on how organizations and their leaders should prepare to respond any time they get called out — in the business arena or on the political stage.

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  • Nov 11, 2016

    Samsung's Galaxy Note7 Apology Rings Loud and Clear

    Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries.

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  • Jan 20, 2016

    Cloudy admissions: Analyzing Volkswagen’s crisis communications

    When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”

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  • Nov 06, 2015

    Trust us – We're the government

    A comparison of crisis communications in corporate America vs. the U.S. government

    Hours after posting our crisis communications analysis on Theranos, I received a letter from the United States Office of Personnel Management (OPM) indicating I was one of 21.5M people whose personal information was lost in a security breach.

    There were many other companies who experienced a data breach in 2015 – some even bigger in scale (Anthem lost 80M patient and employee records), yet none generated the same level of backlash that the U.S. government has received.

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