The Quantified Communications Blog

  • Feb 08, 2017

    Communicating from the Hot Seat: Responding to Public Criticism & Tough Questions

    Since his election, Donald Trump has singled out several U.S. companies for criticism. Considering the immediate effect of his condemnations on those companies’ stock prices, we turned to executive communication expert Briar Goldberg for insights on how organizations and their leaders should prepare to respond any time they get called out — in the business arena or on the political stage.

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  • Nov 11, 2016

    Samsung's Galaxy Note7 Apology Rings Loud and Clear

    Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries.

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  • Jan 20, 2016

    Cloudy admissions: Analyzing Volkswagen’s crisis communications

    When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a video statement that, as Volkswagen worked through the crisis, they would do so “with the greatest possible openness and transparency.”

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  • Nov 06, 2015

    Trust us – We're the government

    A comparison of crisis communications in corporate America vs. the U.S. government

    Hours after posting our crisis communications analysis on Theranos, I received a letter from the United States Office of Personnel Management (OPM) indicating I was one of 21.5M people whose personal information was lost in a security breach.

    There were many other companies who experienced a data breach in 2015 – some even bigger in scale (Anthem lost 80M patient and employee records), yet none generated the same level of backlash that the U.S. government has received.

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