The Quantified Communications blog.

Hello, and happy new year!

As we think about our work in the area of measuring human communication, we can’t help but notice the massive shift happening in people’s behavior as we start to use voice more than fingers to communicate with and through technology.

There was a time when B2B marketing was all about flashy advertisements, mailers, trade show displays, and (for the big-budget companies) TV commercials. But in the digital age, the number of ways businesses can reach their audiences has increased exponentially, and it’s only continuing to grow.

Of course, that means today’s audiences are inundated with more advertising and marketing copy than ever before, and study after study after study has shown that, with all that noise, traditional B2B marketing strategies have become largely ineffective.

Have you ever delivered an important message, only to be met with skeptical looks and comments that scream, “Who are you to tell me that?”

If there’s one trend prevailing in our work with Fortune 500 leaders, it’s that their audiences demand authenticity. We find ourselves deep in conversations about the pressures these execs face to perform authentically in front of a variety of audiences and live up to the evolving dynamics of what’s expected of them. It’s a well-known challenge among CEOs to promote their business and at the same time be authentic and vulnerable in front of an always expanding group of stakeholders.

This fall, we set out to use our communication analytics platform to identify the most authentic CEOs from our nation’s largest companies.

Authentic communication is measured by a number of components of a speaker’s content and delivery style (read more about it here), but when you get down to it, we were looking for CEOs who, rather than putting on public personas, address every audience—from investors to customers to employees—in the same way.

Our analysis found Jamie Dimon—the J.P. Morgan Chase CEO credited for leading the bank through one of the most disruptive and tumultuous periods in recent time—to be the most authentic CEO in the Fortune 100.

If there’s one trend prevailing in our work with Fortune 100 leaders, it’s that their audiences demand authenticity. Realizing the growing importance of this characteristic, we set out to objectively measure the communication effectiveness of the CEOs at the nation’s 100 largest companies, and we ranked them based on their authenticity.

J.P. Morgan Chase CEO Jamie Dimon is the most authentic CEO communicator in the Fortune 100, according to a new study by Quantified Communications.

More and more when we talk about our leaders and public figures, the discussion turns to whether those leaders are “authentic.” We’ve seen it in public commentary on politics and in our own work with executives across the country. Audiences are demanding authenticity from their leaders.

The primary goal for a leader in HR or talent development is to recruit and develop the kind of employees that will have a positive impact on the organization’s operations, productivity, and culture—in short, the kind of employees that will contribute to the organization’s overall success.

The secret to ensuring every sales rep exceeds quota every time? Communication. And, for the first time, sales team leaders can measure every aspect of their reps’ communication skills, then use hard data to drive lasting improvement—and increase revenue.