The Quantified Communications blog.

  • Dec 16, 2016

    Does Telling Stories Really Make You 22 Times More Memorable?

    Think about your favorite movie. What was the name of the main character? What did you like about him or her? What happened to the character throughout the movie? You can probably recall the plot in great detail.

    Now think back to the last quarterly update your organization’s leadership sent around internally. Maybe you can recall a statistic or two, but I’ll bet you’d be hard pressed to recount any significant portion of the report to your colleague who hasn’t read it yet.

    That’s because there’s no story to tell. No narrative arc, no emotional moments, no suspense, no climax. Just the facts. But it doesn’t have to be that way.

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  • Dec 01, 2016

    The Data Says Lead with Emotions: Linguistic Analysis of the World's 50 Greatest Leaders

    We analyzed the communication patterns of the global leaders on Fortune’s 2016 list to uncover the keys to their influence and success.

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  • Nov 21, 2016

    The Era of Personal Communication Analytics is Here

    Imagine you’re an MBA student. You’re 28 years old and learning the foundations of finance, marketing, operations, and people management. The goal? To become a leader at an American corporation that employs thousands of people, makes something people use every day, pays taxes to fund government improvements to everyday life, and donates a percentage of profits, time, and resources to making the world better.

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  • Nov 11, 2016

    Samsung's Galaxy Note7 Apology Rings Loud and Clear

    Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries.

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  • Nov 10, 2016

    Personal Communication Analytics as an Alternative Way to Predict Public Support, and Maybe Even Elections

    When Nate Silver predicted Hillary Clinton had only a 71.4 percent chance of winning, he was roundly ridiculed. The New York Times began their election night coverage by predicting Clinton’s chances at around 80 percent, and the Huffington Post gave Hillary a 98.2 percent chance of becoming our 45th president.

    But as election results rolled in Tuesday night, it became all too clear: public opinion polling and the election prediction modeling is flawed.

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  • Oct 20, 2016

    3rd Presidential Debate: No Real Winner in Messy Final Showdown

    In the week and a half since Clinton and Trump last went head to head, both candidates have become more deeply embroiled in their various scandals. Stories of Trump’s sexual misconduct and of Clinton’s cozy relationship with Wall Street drowned out any policy-oriented discussion the parties (and the voters) would have liked to hear.

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  • Oct 13, 2016

    Communication Science Offers a Better Way to Argue

    We were honored to be asked to write a guest post for The Daily Muse, on how to disagree with co-workers without winding up in the kind of fight that will not only ruin your day, but may put your job on the line. 

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  • Oct 10, 2016

    Clinton Wins 2nd Debate; Negative Trump Fails to Build Trust

    In the wake of the increasingly personal insults and accusations Clinton and Trump have been hurling at one another, and a particularly scandalous week for the GOP candidate, last night’s debate promised to be even more dramatic than the last. In their first moments on stage, the candidates set the tone definitively for what would come, nodding icy hellos rather than shaking hands. And, sure enough, Clinton and Trump both spent the next 90 minutes mounting one attack after another.

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  • Sep 27, 2016

    Clinton Won Last Night's Debate, According to Communication Science

    "Words matter when you run for president and they really matter when you are president." - Hillary Clinton

    Last night’s debate — the first official showdown between presidential candidates Donald Trump and Hillary Clinton — was, as the GOP candidate would say, a huge event. Weeks prior to the debate, ABC news reported that 74 percent of Americans were expected to tune in. For context, only 40 percent of U.S. households watched Obama face off against Romney in 2012.

    In the days leading up to the debate, pundits and pollsters posed wide-ranging predictions of how the candidates would perform onstage. The only certainty, it seemed, was that anything could happen.

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  • Sep 13, 2016

    Why Are Speakers 19% Less Confident in Impromptu Settings?

    One of the advantages of QC’s global communication database is that it allows us to look for aggregate trends in communication styles. For example, we use our proprietary language analytics platform to measure close to 1,000 earnings calls every quarter. And every quarter, we see a similar pattern:

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