The Quantified Communications Blog

  • Apr 04, 2018

    Don’t Be Fooled by Their Silly Name: Soft Skills Matter

    One of our biggest pet peeves around the QC office is the use of the term “soft skills” to talk about critical leadership qualities like communication, self-awareness, and teamwork. The term undermines the value of these traits, making them sound hollow and frivolous when we all know that the “soft skills”—particularly communication—are among the most important that recruiters look for in new hires.

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  • Apr 02, 2018

    The Science of Stories: How Stories Impact Our Brains

    When was the last time you got lost in a story? Perhaps you sat down to read “just one chapter” of a book and grew completely absorbed, spending three or four hours buried in the pages without realizing it. Perhaps you tuned into a podcast on your morning walk and became so engrossed you went on autopilot, finding yourself back at home without quite knowing how you got there. Or maybe you lost yourself in a movie, heart racing, tears flowing, breath caught in your throat right along with the characters.

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  • Mar 27, 2018

    AI and the Future of MBA Programs

    As the future of work becomes more and more automated, MBA programs are beginning to integrate technological innovations to prepare their students for the new realities of running a business. From lectures on algorithm-driven decision making to full-blown partnerships with computer science and engineering programs, these schools are working hard to prepare our future leaders for the future of business. 

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  • Mar 12, 2018

    How to Evaluate Online MBA Programs

    As online MBA programs are gaining popularity and, more importantly, gaining clout among recruiters and HR departments, prospective students are finding themselves with more and more choices when they set out to apply for an online program. In fact, according to Forbes, this year’s US News ranking of online MBAs included 270 programs—up from just 180 in 2017. 

    So what are the advantages and risks of an online MBA program over a traditional one, and how can applicants sort through the growing list of options to find the program that’s right for them?

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  • Mar 06, 2018

    Public Speaking by the Numbers: A Stanford University Perspective

    Every higher-education professor knows the importance of public speaking for their students’ academic and professional success, and the students understand that public speaking—and communication in general—is a skill they need to learn. But the questions of what exactly strong communication is and how to go about improving have, for a long time, had somewhat murky answers.

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  • Feb 14, 2018

    An MBA Candidate's Key to Career Success

    It’s no secret that an MBA is a leg up in the world of corporate recruiting—a sort of shortcut on the path to that dream job. In fact, the 2017 GMAC Corporate Recruiters Survey found that, of the 859 global companies that responded, 86 percent planned to hire recent MBA grads in 2017, compared to 79 percent the year before.

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  • Jan 23, 2018

    What We Advised CEOs on in 2017

    At least once a week, someone asks us about the most common strategic counsel we give our CEO clients. But it’s not quite that simple, because at Quantified Communications our analytics and coaching are personalized for each individual speaker’s goals and strengths.

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  • Jan 05, 2018

    Our Prediction for 2018: The Year of Voice

    Hello, and happy new year!

    As we think about our work in the area of measuring human communication, we can’t help but notice the massive shift happening in people’s behavior as we start to use voice more than fingers to communicate with and through technology.

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  • Dec 18, 2017

    The Future of B2B Marketing Will Be Built Around the Cumulative Value of the Executive Leadership's Brands

    There was a time when B2B marketing was all about flashy advertisements, mailers, trade show displays, and (for the big-budget companies) TV commercials. But in the digital age, the number of ways businesses can reach their audiences has increased exponentially, and it’s only continuing to grow.

    Of course, that means today’s audiences are inundated with more advertising and marketing copy than ever before, and study after study after study has shown that, with all that noise, traditional B2B marketing strategies have become largely ineffective.

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  • Oct 30, 2017

    Announcing The Quantified Communications Index

    If there’s one trend prevailing in our work with Fortune 500 leaders, it’s that their audiences demand authenticity. We find ourselves deep in conversations about the pressures these execs face to perform authentically in front of a variety of audiences and live up to the evolving dynamics of what’s expected of them. It’s a well-known challenge among CEOs to promote their business and at the same time be authentic and vulnerable in front of an always expanding group of stakeholders.

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