Feb 05, 2020
Conventional wisdom may suggest brands are wise to keep politics out of business. But a growing trend in CEO activism and a spate of recent research finding that consumers may actually want corporate leaders to get involved indicate that, in today’s climate, mixing business and politics might just be a savvy choice.
Dec 15, 2019
Campaign season is well under way for the 2020 election, and for most Americans, that signals a time to think carefully about candidates’ policies, platforms, credentials, and values. For the team here at Quantified, we’re also taking a careful look at the candidates’ communication styles.
Nov 13, 2019
In recent years, inclusion has evolved from an idealistic workplace buzzword to a must-have component of company culture. Definitions vary from source, but inclusion boils down to the idea that, regardless of background, viewpoints, or beliefs, every team member’s contributions are valued and worthy of respect.
Oct 02, 2019
If you’ve ever been to a job interview—or an interview for just about anything, for that matter, you’ve fielded the request, “Tell me about yourself.” It seems innocuous and oh-so simple, doesn’t it? But chances are, that question has made you feel like a deer in headlights at least once. “Tell her about myself? What about myself? Who am I, even?”
Sep 11, 2019
There’s no two ways about it: employee retention is a critical driver of a financially healthy organization. Retaining talent isn’t easy, but research has shown that the cost of replacing just one employee can soar to nine months of that single employee’s salary, and Gallup has found that turnover among millennials alone costs the US economy $30.5 billion annually.
It’s clear that today’s businesses can’t afford not to retain employees, but how can companies keep their top talent engaged? There are dozens of great retention strategies out there, but the way we see it here at Quantified, it comes down to leadership.
Aug 14, 2019
Think back to your last important communication event. Maybe it was a presentation to five hundred key stakeholders, or maybe it was an innovative product pitch for the CEO and her team. You had your message down pat—you’d prepared your data points, supporting stories, and visual supports using audience-first methodology—and you’d rehearsed until you knew your key points like the back of your hand. Your content was on point. You were talking like a leader.
But did you look like a leader?
Jul 24, 2019
If you’ve been following our research and our blog, you know that, here at Quantified, we’re big believers in the power of storytelling. We know that storytelling language and structure make communication significantly more memorable, and we know they have a distinct neurological and chemical effect on our audience’s brains.
But what does it take to actually incorporate storytelling into your next big communication event? After all, it’s one thing to tell stories in a TED Talk or a commencement speech or a wedding toast, but a team meeting? A financial presentation?
Jun 26, 2019
Once upon a time, artificial intelligence was just a vague, futuristic possibility. But today, it’s a real player in business, and it’s already transforming the way we work. For example, The World Economic Forum reports that AI handled about 29 percent of the tasks across twelve industries last year and LinkedIn predicts that 62 percent of search and data processing tasks will be managed by machines in the next three years.
May 15, 2019
On any given day in your workplace, are employees heads-down, working quietly and independently on their own, individual tasks? Or are they working in teams, sharing ideas, strategies, and workloads?
Apr 10, 2019
We talk a lot about building trust here at Quantified. As communicators, we’re most successful if we can convince our audiences to trust us. They’re more likely to focus on what we’re saying (rather than sifting through our content in search of ulterior motives), more likely to internalize our key points, and more likely to act on our messages.
We’ve written about trust in the context of media, of politics, and even of corporate activism. But let’s focus now on everyday leadership, on the importance of trust between an executive and her team. What does employee trust enable leaders to achieve, and how do leaders build that trust?