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The Quantified Communications Blog

  • Apr 10, 2019

    The Key to Achieving Your Leadership Objectives: Building Employee Trust

    We talk a lot about building trust here at Quantified. As communicators, we’re most successful if we can convince our audiences to trust us. They’re more likely to focus on what we’re saying (rather than sifting through our content in search of ulterior motives), more likely to internalize our key points, and more likely to act on our messages.

    We’ve written about trust in the context of media, of politics, and even of corporate activism. But let’s focus now on everyday leadership, on the importance of trust between an executive and her team. What does employee trust enable leaders to achieve, and how do leaders build that trust?

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  • Mar 20, 2019

    Thought Leadership: A Primer for New Leaders

    One of the privileges of leadership is that, with an executive title comes an executive platform—a reason and a place to establish yourself as a thought leader in your field. 

    Whether you’re writing a corporate blog post or an op-ed for the Wall Street Journal, you’re suddenly expected to share your perspective and insights. Why? Because a strong foundation of thought leadership helps build your organization’s reputation—and your own, as its leader—as a credible expert in a competitive field. Prospective customers have countless choices for any service or product they could possibly want to purchase, and they want to know their vendor is knowledgeable, ready to meet their needs, and on the cutting edge of innovation.

    So how do you go about it?

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  • Feb 19, 2019

    Communicating Good News: Celebrate like You Mean It

    Here at Quantified, we spend a lot of talking and writing about how to deliver less-than-stellar news. How do you frame it when you have to disappoint investors? How do you keep your message optimistic and future-forward while still being clear and candid about what went wrong? How do you ensure your voice and body language mirror the gravity of the situation without being overly negative? 

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  • Jan 07, 2019

    How to Move Your Audience to Action—Every Single Time

    Think about the last presentation you gave, whether it was to your employees, your investors, or your customers. What was your goal? What did you want your audience to understand at the end of your talk? More importantly, what did you want them to do as a result of listening to you?

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  • Nov 19, 2018

    How Transformational Leaders Manage Their Teams through Change

    In business today, more than ever before, the only certainty is change. With consumer preferences and expectations growing rapidly and a host of technological innovations transforming the way we think about work, productivity, and interaction, the status quo is a distant memory, and the future is a kaleidoscope of endless possibilities.

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