Sep 29, 2015
In today’s competitive landscape, business transformations must be closely linked with communication strategies in order to be effective. Korn Ferry, the world’s largest executive search firm, completed a survey that found Fortune 500 Chief Communications Officers (CCOs) have increasingly prominent roles and rising leadership expectations; in fact, 67% of respondents said that a strategic mindset was the most important leadership characteristic for successful CCOs.
Sep 16, 2015
Regardless of the driving force behind a branding initiative—from clarifying brand positioning, making your brand more distinct, appealing to a new target audience or making your brand story more relevant—brand refreshes are major initiatives.
Aug 04, 2015
3 ways to optimize your language to gain "Top Post" status on LinkedIn
Jun 25, 2015Read more
Jun 12, 2015
Identifying how to best measure engagement and message quality has challenged marketers since marketing began. Before the Internet age, marketers and communications teams relied on relationships, face-to-face interaction (i.e. focus groups) and even gut feelings to measure engagement. Not only were these methods untimely, providing results well after-the-fact; there was also an increased chance for bias, and marketers weren’t capturing the whole customer story.