The Quantified Communications Blog

Here at Quantified, we talk a lot about the power of communication development to enhance internal operations, from boosting employee engagement to minimizing wasted time (and the costs associated with it) to building a more inclusive culture. But as powerful as the ROI of communication development can be within an organization, we know that it can be just as important outside. After all, effective leadership communication is the foundation of a business’s reputation external stakeholders like customers and investors.

Last week we launched a webinar series designed to support organizations as they navigate a newly transformed business environment. And we couldn’t have asked for a more insightful conversation to kick us off. 

For too long, communication was considered an art—a nice-to-have skill you were either born with or not—rather than a scientific process that leaders and aspiring leaders could study in order to improve their influence, their reputation and their business’ bottom lines. Quantified Communications was founded on the premise that, contrary to this traditional belief, an individual’s ability to communicate successfully is not just a soft skill but one that can be measured and improved in a data-driven way. We have spent a lot of time thinking about how we can help C-suite executives successfully share their messages in front of live audiences.