Corporate content comes from countless writers and spans dozens of channels. How do you ensure it's sending the right message every time?
When content comes from a variety of contributors and spans a range of topics, it’s difficult to make sure every message contributes to a unified corporate voice. But inconsistencies in tone and quality of content can confuse and, in some cases, frustrate audiences. Quantified Communications can work with you to measure your corporate communications, evaluate each channel for consistency and quality, and help your team establish one unified voice for your brand.
We start by analyzing a representative sample of content to evaluate — across a variety of channels and from a variety of authors — the overall quality, impact, and consistency of your organization’s content.
Based on the strengths and improvement opportunities our initial analysis pinpoints, we create a customized improvement plan and style guide to ensure every contributor’s content conveys the company's message in the most effective way.
We measure future corporate content on a regular basis to ensure your organization's writers are successfully implementing the recommendations in the style guide. This ongoing tracking allows communication teams to see how much the consistency and quality has increased across channels, and where there is still room for improvement.
Our client hired an agency to conduct a major brand refresh, and wanted objective data on the consistency of its communications across European markets. Our analysis identified specific opportunities to better align core themes and increase the brand’s credibility by ensuring audience perception matched the company’s intended message.
Our client wanted to make its CSR reporting more accessible. Based on our analysis of thousands of CSR communications, we identified key language and distribution trends to help our client optimize its CSR reporting across all channels and for all readers, enhancing the company’s reputation with investors and customers alike.
Our client was refreshing its website to make it look and feel less like a startup and more like an established, public company. We benchmarked our client’s web content against its competitors’ and identified development recommendations to ensure investors and customers would perceive the brand to be the most innovative company in the industry.
In today’s competitive landscape, business transformations must be closely linked with communication strategies in order to be effective. Korn Ferry, the world’s largest executive search firm, completed a survey that found Fortune 500 Chief Communications Officers (CCOs)...