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The Quantified Communications blog.

  • Jan 16, 2017

    The Secret to Martin Luther King, Jr.'s Iconic Communication

    Think about the last time you needed a little help getting pumped up for a workout, cheering yourself up after an argument, or winding down after a long day. Did you turn to music?

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  • Dec 17, 2015

    Analytics say: Head-to-head with Rubio, Cruz’s language fails to build trust

    Last weekend’s political polls unveiled a surprise adjustment to GOP candidates’ standings: Ted Cruz’s favor among Republican voters has skyrocketed. CNN’s poll lists him in second place, with 22% support just short of Trump’s 27%. But he’s taken the lead in Iowa, with the Des Moines Register reporting Cruz is the favorite among 31% of voters, ten points ahead of Trump. Either way, the Texas senator has replaced Carson as Trump’s primary opposition, at least for now.

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  • Nov 23, 2015

    How CTOs and CIOs can support corporate communications with data-driven analytics

    This post was originally published on CIO Story in November 2015.

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  • Oct 30, 2015

    GOP Debate by the numbers: no clear winner as issues take center stage

    With 60 percent more policy-driven language, Republicans find their voice on the issues (and against the media)

    After September’s marathon debate melee, the ten top GOP candidates jumped back into the ring last night for a rematch.

    We used our language analytics platform to look at the content of the debate and found that, at long last, the Republicans came ready to focus on the issues, using 60 percent more policy-driven language than in the last debate.

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  • Sep 16, 2015

    Measuring brand positioning through analytics

    Regardless of the driving force behind a branding initiative—from clarifying brand positioning, making your brand more distinct, appealing to a new target audience or making your brand story more relevant—brand refreshes are major initiatives.

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  • May 21, 2015

    Lessons in leadership communications from Fortune’s 50 Greatest Leaders


    Fortune recently released their list of 50 of the world’s greatest leaders of 2015. The list tapped leaders with a wide range of backgrounds, including CEOs, religious leaders, NBA players, talk show hosts, government officials, and even an 18-year-old activist.

    So, if great leaders can come in all shapes and sizes, are there similarities in how they communicate?

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  • Mar 12, 2015

    TED2015 is next week. What’s our favorite TED talk from last year?

    TED 2015

    What’s your favorite TED Talk? TED – a nonprofit dedicated to spreading ideas - is known for its captivating and often awe-inspiring presentations called TED Talks. In our world, they’re also known for bringing the art of public speaking to a new level. Every year, TED holds a week-long conference where 50+ speakers deliver fascinating speeches centered on a single theme.

    This year the theme is “Truth and Dare.” During the week of March 16th, speakers will “seek to challenge and reshape our core beliefs about today’s reality.” We are especially excited about the talks from Monica Lewinsky and Reverend Jeffrey Brown.

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  • Dec 08, 2014

    The 2014 Toastmasters Public Speaking World Champion vs. leading CEOs: Who is the better communicator?

    Toastmasters International is a nonprofit educational organization that helps its members improve their public speaking and leadership skills. Every year, the organization holds an international competition in which experienced public speakers present their speeches to a panel of Toastmasters judges. The final contestants must progress to the top by winning their local club, area, district and semifinal competitions based on their speech content, organization, voice quality and gestures.

    This year, Dananjaya Hettiarachchi of Sri Lanka won the competition with his entry, I See Something. In this motivational speech, Mr. Hettiarachchi describes how the important people in his life saw something in him, inspiring him to go from a kid who had recently been arrested to an adult with a successful career.

    What is it about his speech that won him the championship? And how does he compare to chief executives giving keynote presentations in the corporate world?

    In order to answer these questions, we used our communication analytics to objectively analyze Mr. Hettiarachchi’s speech. We then compared his results to speeches from the hundreds of CEOs in our communications database.

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  • Nov 04, 2014

    2014 Midterm Election Language Sentiment Analytics

    Are elections won by the most “negative” candidate? A 2014 study from Cambridge University found a connection between a person’s political views and the strength of their negativity bias – that is, their tendency to respond more strongly to negative than positive information. With the 2014 midterm elections happening today, we decided to analyze the language of political candidates to learn whether there is a significant difference in how the parties talk about major issues.

    According to the Cambridge study, the negativity bias is a spectrum – some people respond more strongly to negative events than others – and conservatives are more likely to have a strong negativity bias. For example, conservatives are more likely to support strict punishments for criminals and defense spending in order to avoid threats to safety.

    Negative language is influential not just in politics but in other forms of communication. Studies of negativity bias and relationships have found that healthy couples must be able to list five positive things about each other for each negative observation. Media studies have found a negative to positive news report ratio of seventeen to one. Academic research found the highest-performing business teams offered each other, on average, 5.6 positive comments as feedback for every criticism. As much as we pretend otherwise, negative language can have a lot of impact.

    We were curious whether a strong negativity bias is reflected in communication styles, and whether negativity bias could be an accurate predictor for election results.

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  • Apr 13, 2014

    Can We Use Communication Analytics to Predict a Best Seller? An analysis of Michael Lewis’ new book, Flash Boys

    By Noah Zandan and Hilary Schlimbach

    April 13, 2014

    If you read all ten of the New York Times’ bestselling books this month, you would cover material ranging from biographies to self-help to history to popular culture to career advice, and that is just the non-fiction list. With this much variety, it seems unlikely the writing styles would overlap enough for us to accurately predict sales success, but we decided to try anyway.

    We used our communication analytics platform to analyze the publicly available text from past general bestsellers on Amazon and the New York Times’ business bestsellers, and we discovered that:

    There are no common language characteristics for a general bestseller, but when it comes to bestselling business books we can use language analytics to predict sales success.

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