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The Quantified Communications blog.

  • Feb 27, 2017

    Buffet’s 2016 Shareholder Letter Displays Cautious Optimism for U.S. Markets

    Every year, we look forward to Warren Buffett’s letter to Berkshire Hathaway’s shareholders. We’ve analyzed over 50 shareholder letters from the Oracle of Omaha, dating back to 1965 and, like most analysts, we look forward to Buffett’s predictions for the U.S. Economy in each one. In the wake of the turmoil surrounding and following the presidential election, we were eager to find out what his language in the 2016 letter would give away about his vision for the future.

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  • Feb 27, 2017

    QC's Favorite Oscar Speeches

    Some 30 million people tuned in Sunday night as the stars made their way down the red carpet for the 2017 Academy Awards. For film gurus, the main attractions are awards themselves. For the more casual viewers, maybe it’s the clothes or the musical performances.

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  • Jan 20, 2017

    My Fellow Americans: A Data-Driven Analysis of Trump’s First Speech as POTUS

    We measured the content of every inaugural address dating back to George Washington to find out how the country’s newest president would stack up against his forefathers — at least, as far as leadership communication is concerned.

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  • Dec 16, 2016

    Does Telling Stories Really Make You 22 Times More Memorable?

    Think about your favorite movie. What was the name of the main character? What did you like about him or her? What happened to the character throughout the movie? You can probably recall the plot in great detail.

    Now think back to the last quarterly update your organization’s leadership sent around internally. Maybe you can recall a statistic or two, but I’ll bet you’d be hard pressed to recount any significant portion of the report to your colleague who hasn’t read it yet.

    That’s because there’s no story to tell. No narrative arc, no emotional moments, no suspense, no climax. Just the facts. But it doesn’t have to be that way.

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  • Dec 01, 2016

    The Data Says Lead with Emotions: Linguistic Analysis of the World's 50 Greatest Leaders

    We analyzed the communication patterns of the global leaders on Fortune’s 2016 list to uncover the keys to their influence and success.

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  • Nov 11, 2016

    Samsung's Galaxy Note7 Apology Rings Loud and Clear

    Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries.

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  • Oct 20, 2016

    3rd Presidential Debate: No Real Winner in Messy Final Showdown

    In the week and a half since Clinton and Trump last went head to head, both candidates have become more deeply embroiled in their various scandals. Stories of Trump’s sexual misconduct and of Clinton’s cozy relationship with Wall Street drowned out any policy-oriented discussion the parties (and the voters) would have liked to hear.

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  • Oct 13, 2016

    Communication Science Offers a Better Way to Argue

    We were honored to be asked to write a guest post for The Daily Muse, on how to disagree with co-workers without winding up in the kind of fight that will not only ruin your day, but may put your job on the line. 

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  • Oct 10, 2016

    Clinton Wins 2nd Debate; Negative Trump Fails to Build Trust

    In the wake of the increasingly personal insults and accusations Clinton and Trump have been hurling at one another, and a particularly scandalous week for the GOP candidate, last night’s debate promised to be even more dramatic than the last. In their first moments on stage, the candidates set the tone definitively for what would come, nodding icy hellos rather than shaking hands. And, sure enough, Clinton and Trump both spent the next 90 minutes mounting one attack after another.

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  • Sep 27, 2016

    Clinton Won Last Night's Debate, According to Communication Science

    "Words matter when you run for president and they really matter when you are president." - Hillary Clinton

    Last night’s debate — the first official showdown between presidential candidates Donald Trump and Hillary Clinton — was, as the GOP candidate would say, a huge event. Weeks prior to the debate, ABC news reported that 74 percent of Americans were expected to tune in. For context, only 40 percent of U.S. households watched Obama face off against Romney in 2012.

    In the days leading up to the debate, pundits and pollsters posed wide-ranging predictions of how the candidates would perform onstage. The only certainty, it seemed, was that anything could happen.

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